The Mission of Southwest Airlines

The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.

The History of Southwest Airlines

We Weren't Just Airborne Yesterday - Time flies when you're having fun!

More than 38 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. And you know what? They were right.

Southwest Airlines Culture

Southwest Citizenship

Southwest Airlines has always been devoted to each and every community that we serve. Our Employees, Customers, and neighbors make the Southwest Family the LUVing place that it is, and we are proud to offer our cities more than just friendly and affordable air service. We offer our hearts! From monetary and in-kind donations to From the Heart volunteer efforts, Southwest reaches out to provide help where needed.
Learn more about Southwest Citizenship. To read more about how Southwest is doing its part to be a good citizen, read our One Report™.